Morton Bay Evaluation
and Control of Media
Throughout 2007 there will be regular morton media evaluations
in income and expenses to check that the company is on target
with regards its island financial aims. If the financial aims
are not being met, the company’s direct marketing to potential
will have to be intensified and more may need to be invested
into marketing.
At the end of the year, the resort will undertake sample
surveys in order to establish whether the non-financial goals
are being met. If the results show that no progress has been
made in promoting the resort’s image to the public, promotions,
more advertising and publicity will be required.
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