Moreton Bay Island Product Line:
Personal Training and accessibility software/equipment. Areas
for training include mobile phones, general PC and laptop
use, photo manipulation, emailing, internet use, word procession,
spread-sheeting and specific software packages.
Price: $50/hour ($15/hour subsidised by
government means that clients pay $35/hour)
Place: Moreton Product and Services delivered
in homes, venues (eg. Retirement villages) and as tutorials
on the company website
Service: Personal, friendly, convenient,
flexible, professional on moreton island.
Promotion: Nursing Homes, Retirement Villages,
Public Transport, and Hospitals.
Financial Data and Projections
Based on research and investigation into the financial aspects
of the set up procedures, a list of costs was formulated [Appendix
1]. These costs allowed a budget projection to be established,
outlining total costs, total income, and additional revenue.
Employment expenditure is based on three office employees
paid on a full time wage, costing a total of $7,500 a month,
as well as seven computer-trainers paid on part time wages,
costing a total of $5833 per month.
The budget outlines a first year expenditure projection of
$316,261 and $279,881 for every year following. To attain
the financial objective of net operating income to be $340,096
by 2010, each of the seven computer-training employees must
attend to twenty clients per week, charging $50 for each lesson.
This profit also includes the sponsorships of computing companies,
being $10,000 each year. The profit objective is also shown
through the profit outlook in Appendix 7.
By 2010, the net marketing contribution of the total expenditure
will be $119,250. Also shown through the budget, this will
be spent on signage space and printing, vehicle signage, brochure
and flyer printing, and leaflet distributing.
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