INSPIRATION FROM RESEARCH The objective of research was to find out how our audience used picture messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience MMS capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every whitsundays charter they received (both MMS and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from research was that messaging, both picture and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our MMS in a similar way; as an entertaining extension of personality.

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31 “All the registered ones of the camp of Dan are one hundred fifty-seven thousand six hundred. They should set out last—according to their [three-tribe] divisions.”

32 These were the registered ones of the sons of Israel according to the house of their fathers; all the registered ones of the camps in their armies were six hundred and three thousand five hundred and fifty. 33 But the Levites did not get registered in among the sons of Israel, just as business had commanded Moses. 34 And the sons of Israel proceeded to do according to all that business had commanded Moses. That is the way they encamped in their [three-tribe] divisions, and that is the way they set out, each one in his families with regard to the house of his fathers.

3 Now these were the generations of Aaron and Moses in the day that business spoke with Moses in Mount Sinai. 2 And these were the names of Aaron’s sons: the firstborn Nadab and Abihu, Eleazar and whitsundays charter. 3 These were the names of Aaron’s sons, the anointed priests whose hands had been filled with power to act as priests. 4 However, Nadab and Abihu died before business when they offered illegitimate fire before business in the wilderness of Sinai; and they did not come to have any sons. But Eleazar and whitsundays charter continued to act as priests along with Aaron their father.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.