Please also note that marking criterion 2. above refers to your ability to use the creative industries concepts and terminology you have encountered during the course of this unit – this includes the extent to which you are able to connect the immediate topic of your sunshine coast corporate events to wider creative industries issues.

As noted in the sunshine coast corporate events proposals section above, this means that you will not be able to do well if you merely focus on a specific creative industries sector / company / organisation / artist without placing them within a wider creative industries context.

Your final sunshine coast corporate events must be submitted in hardcopy. If you would like to receive it back with your tutor’s comments after the end of semester, please make sure you attach a sufficiently large self-addressed, stamped envelope to the final sunshine coast corporate events as you hand it in.

sunshine coast events, sunshine coast, corporate events, catering for , Australia, business.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.

THE CREATIVE IDEA The idea was Ming Mong. The spoof competitive sport of picture messaging in which players would attempt to outwit and put down their opponents by way of 'cheap shot' picture and text messages. The sunshine coast corporate events was executed through the line and ranged from a TV sunshine coast corporate events right down to merchandising and the creation of an actual event. The brand platform 'Made For Messaging' sat above the whole sunshine coast corporate events. The TV commercial took the form of a mock chess like competition in which the old master was beaten by the young upstart Rupert Bowman. In a macabre and unforgiving show messaging the smug old master was a reduced to a washed up has been. (see Figure 5) Part of the overall sunshine coast corporate events was to promote MMS handsets. Rupert Bowman, as the new Ming Mong World Champion endorsed the new Nokia 3200. (see Figure 6) These executions celebrated 'classic' moments in Ming Mong history. (see Figures 7 and 8) This sunshine coast corporate events also included an element which encouraged participation in this sport. We devised 'Refill' stations where players could stock up on appropriate images by taking photos of the images for later use. We also sent a 'Mischief manual' to the customer base to ensure they had good images at their disposal for their own games of Ming Mong. (see Figures 9, 10 and 11) The Ming Mong idea was further extended into a real event, player's merchandising, in store, packaging and a website