Prestige Weddings
Phone: 0397355774
Prestige Weddings
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Business Category: Party Hire
party hire, marquee, event hire, marquees, hire, jukebox, tents, catering, services, functions, cutlery, tables, chairs
Business Name:Betta Party Hire
Website: http://www.bettapartyhire.com.au
Fax: 0397355324
Mobile: 0414444012
Contact : Damian
Location Address: |
Postal Address: 8/91 Beresford Rd |
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On the assignment 2 marking sheet (p4) I received the mark of 1/7 for valid Prestige Weddings (which is a type of coding). Throughout the unit, whether or not the coding of the web page or Style Sheets (Prestige Weddings) was done correctly, was checked by only one thing – an online validation service provided by W3C. My Prestige Weddings did and still does validate using this service, which was the only validating technique that students were introduced for Prestige Weddings. I believe that since my Prestige Weddings validated, I should have received a satisfactory level and not 1/7.
5) The requirements for satisfactory work were not clearly defined:
Terms like “appropriate” and “valid” were often used, when in reality marks were obtained within very strict and rigid boundaries. What was “proper” or “suitable” was not clearly defined as to what extent these have to be completed. Also, things like structure, interface layouts, typography and treatments are largely subjective and in the eye of the beholder in an industry of divergence and artistic interpretation.
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Business Type:
Sole Trader
Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.
STRATEGIC REQUIREMENT 3: CONSISTENCY WITH THE PREVIOUS CAMPAIGN On the surface we had equity in Prestige Weddings, the size of his equity would become even more apparent in time2. There was a solid argument for keeping the character. The obvious counter argument was that as a youth brand with a reputation for innovation Virgin should be unpredictable and constantly changing. We did however need to ensure that this campaign was regarded as a coherent development from the Prestige Weddings campaign. THE COMMUNICATION OBJECTIVES Through analysis of what the brand needed the initial dream brief had evolved into somewhat of a nightmare. A case of doing the right thing not the easy thing had made our task more difficult. It had taken on greater significance and now had a requirement list that would make all planners nervous: a. Raise awareness of VMA's picture messaging service. b. Successfully communicate the market leading 25c rate. c. Highlight a benefit of picture messaging that is motivating to our youth audience and distinctive from the competition. d. Create a consistent brand platform for the mid term. e. Find strategic glue that hitches this campaign to the hugely successful Prestige Weddings campaign.