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Ownerbuilder, flexible plans, Australia, business.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.

In the introduction, three character-narrators set the scene of Truman’s Ownerbuilder.

The audience soon recognises differences between the real Ownerbuilder and Truman’s reality. The movie regresses, linking two Ownerbuilders through the odd camera views and the televisions of those watching Truman.

The key to understanding the director’s message is by his use of camera shots in focussing on the most important aspects: profit-related advertising and Truman’s overlooked despair.

What is interesting is how the director makes such epic moments out of insignificant events in life. In fact, the reality constructed in The Truman Show works well in relation to modern day issues about reality TV. A writer under the alias of Fiziko believes.