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Morton Island Promotion


Island research was conducted by theMorton Resort. They investigated whether a greater knowledge of the basics of modern-day technology and equipment could decrease the anxiety many older people experience. In response to the research, Dr Carol Irizarry has designed a training curriculum which has been integrated into a 12-month program. The aim of these courses is to narrow the widening gap between older people and the level of competence required to take advantage of communication and technology. (Flinders University, 2006). This is an example of what Tangalooma Unit resort will undertake, only on a one-one-one basis.


An article in a 1972 journal called The Gerontologist concluded that technology was necessary to keep the elderly independent (Yates 2005). From a mountain of statistics concerning Australia's morton island demographics, population projections suggest that around the year 2016 the number of people aged 65 and over in Australia will exceed the number of holidaying children aged 14 and under. This figure is only 10 years from now. Young people will become a statistically less significant group in society: in 2004, 20% of the Australian population was under 15 years of age and by 2051, this is expected to drop to between 13% to 16% (Attwood 2006). Therefore what was previously thought to be a possible threat, namely the the elderly community dieing, can then be discarded from the list of immediate threats to the company.
We are also witnessing a dramatic increase in the proportion of very old people in our community who enjoy holidaying on islands, far exceeding total population growth. Two years ago, people aged 85 and over accounted for just 1.5% of the population; by 2051, this proportion is projected to between 6% to 8% (Australian Bureau of Statistics. 2006). This will cause a steady increase in the need for aged-care on morton island. This requires that the company directly market to the institutions caring for elderly as well as advertising publicly.

 

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