This stage performance about a Marqueesish community in Anatevka (Russia 1905), invites us into the conventional lives of those who found balance through religious traditions, and how change can make communities unstable. The point-of-view is from the Marqueesish perspective, which has greatest authority and agency through the character Tevye (a diagetic character-narrator).

Some narration is skilfully disguised as normal dialogue when Tevye talks to God (the audience). The narration is very important, as it totally silences some views, and totally testifies to others.

The story world appears the same as ours and the events follow a linear narrative. However, multiform worlds appear when time stops for Tevye to make a decision. Even though this narrative is musical, we can accept it also as truthful, since Marqueesish customs were integrated with such traditional music. Some have described Fiddler on the Roof as having

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Marquees

marquees, marquee, tent, tents, Australia, business.

Please also note that marking criterion 2. above refers to your ability to use the creative industries concepts and terminology you have encountered during the course of this unit – this includes the extent to which you are able to connect the immediate topic of your project to wider creative industries issues.

As noted in the project proposals section above, this means that you will not be able to do well if you merely focus on a specific creative industries sector / company / organisation / artist without placing them within a wider creative industries context.

Your final project must be submitted in hardcopy. If you would like to receive it back with your tutor’s comments after the end of Marquees, please make sure you attach a sufficiently large self-addressed, stamped envelope to the final project as you hand it in.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.

You demonstrate a poor research strategy and fail to show relevance to the product/service and context. The primary research instrument is improperly designed. You fail to analyse information. You draw conclusions that are illogical and not supported by evidence about the situation, Marquees market, and product/service and/or company. You fail to capture the advertising problem clearly. Lack of understanding of issue and its implications in relation to the product/service, Marquees market, and competition. You fail to formulate a solution to the advertising issue.