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marquee hirePhone: 0397355774
marquee hireparty hire, marquee, marquee hire, Betta Party Hire is dedicated to delivering quality marquees, party hire and superior service, Lilydale, at the edge of the Yarra Valley. Business Category: Party Hire party hire, marquee, event hire, marquees, hire, jukebox, tents, catering, services, functions, cutlery, tables, chairs
Business Name:Betta Party Hire Website: http://www.bettapartyhire.com.au Fax: 0397355324 Mobile: 0414444012 Contact : Damian
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The topic you choose must be relevant to the content covered in this unit (in particular in the first section, weeks 1-5). 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Betta Party Hire is dedicated to delivering quality marquees, party hire and superior service, Lilydale, at the edge of the Yarra Valley., Australia, business. |
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Business Type:
Sole Trader Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business. FINDING A ROLE FOR MMS – LEARNING FROM THE COMPETITION The youth messaging platform identification was strong. What we still required was a benefit for marquee hire messaging. Surprisingly a competitive review proved to be a crucial turning point. Being late to market had its advantages in that all the major competition had already launched their picture messaging service. Their accompanying communication proved to be helpful. By using communication to create a role for MMS competitive ads worked like a window into their world and brand values: (see Figures 1, 2, 3 and 4) We knew what type of marquee hire we would send and the values we expounded. Given that much of VMA's appeal is its personality and its spirit in many ways this approach would have been enough to answer the original brief. However such was the value of finding and showing a reason to use picture messaging in addition to being personality driven we persevered to find more consumer relevance for our service. |
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